free content strategy resources

  • Attract with easy SEO

    Find a workbook and quick guides to fast SEO research.

    Search engine optimisation
  • Copy that connects

    Write headlines that magnetise your customers - learn how to make copy, content and comms connect and convert.

    Write to connect with personas and clever headlines
  • Brand and messaging

    Discover the Y.O.U tool to unlock a magnetic message that attracts your crowd and makes your content sing.

    YOU tool for messaging

We rely on digital platforms to find information all day every day

but there's a huge problem

👎 We use cliched language that doesn’t connect to our ideal customers (especially if we use AI)

📩 ​We forget that emotion is the best way to engage to write for humans

💌 We sabotage the chance of our message connecting because we can’t find the right words